Shanghai Daily news

A group of Shanghai movie theaters are marketing a special card that provides discounts during off-peak hours in the morning and early afternoon.
The Sunshine Film Preferential Card gives theatergoers a 30-movie package for 150 yuan (US$18). The card can be used every day between 8am and 1pm and will be valid for one year.
Some 60 to 70 percent of the films will be domestic offerings, and the rest will be Hollywood productions.
The card has been test-marketed at the Shanghai Film Art Center, the Nextage Film Art Center and the West-South Film Art Center and is being promoted in conjunction with the Eighth Shanghai International Film Festival, which opens tonight. Organizers said the discount card will soon go on sale at 20 city cinemas.
Recently shown films in the program included "Peacock," the winner of the Berlin Film Festival's Silver Bear Award; "Divergence" from Hong Kong, and "The Interpreter" starring Nicole Kidman.
The promotion is pleasing both those involved in the movie industry and those who fill the theater seats.
"I think the practice will enhance the competitiveness of domestic films against foreign ones," said Fu Huayang, director of the critically acclaimed "Peach Blossom."
Xu Bingnan, a worker, has seen five films using his promotional card. He's generally pleased but has one piece of advice: "I hope we can be offered a wider variety of alternatives such as the movie 'Shanghai Dreams."'