Jinqiao: the jewel of Pudong
28/9/2005 9:24
Shanghai Daily news
A few years ago there was
absolutely nothing in Jinqiao. But in typical Chinese fashion, today it boasts
properties worth more than a million US dollars apiece. The Spanish-style
Vizcaya housing estate in Jinqiao is now the area's most prestigious
development. At the moment only phase one has been completed, but when all four
phases are finished, Vizcaya will have 180 three- and four-bedroom homes. A
separate entity to the housing, the Vizcaya Club is owned and run by the
property developer, Rama Property Development Co. Featuring a 45-meter swimming
pool unlike any other in Shanghai as well as state-of-the-art fitness
facilities, director Rob Young says the club is designed to ensure residents
need never leave their immediate area. While living in a Spanish villa in the
middle of Pudong might sound ridiculous, you don't need to spend long in this
club before starting to warm to the idea. The Shanghainese developer, Yang
Litian, is a rare breed among property developers, having trained as an
architect before entering the business. Vizcaya is expensive but it's not
ostentatious or gaudy. It was designed by an American company and the interior
decoration was completed by a French company with an eye for detail. "The
developer made many trips to Spain and took all the project managers. A lot of
effort was made to build in an authentic style," says Young. Jinqiao is far
away from the downtown Puxi side of life, in more ways than one. It's a 40-yuan
(US$4.94) taxi fare, or half-hour journey from the city center and is not
exactly the most bustling or vibrant place in which to soak up Shanghai's
nightlife. That's probably why all the tenants living at Vizcaya seem to have a
couple of things in common, like having a car and driver and at least one
child. With monthly rental of more than US$7,000 per month and a waiting list
as long as your arm to move in, Vizcaya is part of an emerging market of people
who have moved to be closer to Shanghai's new schools. Young says the Dulwich
College opening last September meant at least 500 families were looking to move
into the area and when capacity at the school doubles next year, another 500
will be looking for somewhere to live that is close by. But family life need
not be dull, as proven by the amazing space that is the Vizcaya Club. Not only
does it have the standard issue pool, tennis courts, gymnasium and spa areas, it
has really great quality restaurants too. Members (of which there are around 200
at the moment) can spend their entire weekends in the club without ever having
to leave. Young says the club was also designed to be extremely
child-friendly. It has a special room for teenagers only, with PS2 machines and
quiet areas for reading or doing homework and a kids' playroom where the littler
ones can play under full supervision while their parents workout or enjoy the
spa. It's not a daycare center but it does provide welcome respite for busy
parents. Anyone with kids and an awfully generous housing allowance is sure
to enjoy life in this estate, if they can manage to find a place to rent. The
second-phase development of 60 houses sold out in a day or so, while phase three
took longer because of government regulations designed to stop speculators
entering the market. Still, all these properties sold in three weeks. There's
an undeniable air of exclusivity at Vizcaya and club memberships cost US$4,000
per family per year. At the moment, people living outside the complex can join,
but this will soon change as more people take up residence in the newly
completed phases. While it may seem like a long way away from Shanghai proper,
those who've made the move remain convinced it was the right decision. "I've
never heard of anyone regretting moving this far out. They're all the envy of
their friends," says Young. And taking a look at the facilities on offer at
Vizcaya it's not hard to see why.
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