Forbid Starbucks campaign pushes ahead
12/3/2007 9:36
A law maker has proposed a motion to "immediately" remove Starbucks from
the Forbidden City in Beijing, following an online controversy about the
presence of the American coffee chain in the imperial palace.
"Starbucks
must move out of the imperial palace immediately, and it can no longer be
allowed to taint China's national culture, " said Jiang Hongbin, a deputy from
Heilongjiang Province to the National People's Congress, on the sidelines of the
top legislature's annual session.
Jiang, president of the Heilongjiang
Chia Tai Co, Ltd, said he has already submitted a motion on closing the
Starbucks outlet in the 587-year-old royal residence also known as the Palace
Museum.
The coffeehouse remains where it was two months after a TV news
anchor initiated an online campaign to drive it out of the ancient palace,
though the shop has removed its outside logo, said Jiang, urging further
substantial steps to remove the coffee shop.
"As long as it stays in the
imperial palace, it poses a challenge to our traditional culture," said Jiang,
without explaining what that sentence could possibly mean.
Rui Chenggang,
a news anchorman for China Central Television, asked Starbucks to move out of
the Forbidden City in a blog article in January. That posting caused a stir
across the country and won the backing of more than half a million
people.
In response to the online boycott, the museum management promised
to try to reach an agreement with Starbucks to move by the end of
June.
The Starbucks outlet opened in 2000 amid roaring "Nos" from the
public.
The rent paid by Starbucks is used for maintenance of the palace,
according to museum managers.
"But we should know not everything can be
exchanged for money even in the market economy. The Forbidden City is one of the
untradable products as its value cannot be measured with money," Jiang
argued.
Covering more than 720,000 square meters in downtown Beijing, the
Forbidden City was home to 24 emperors before the end of imperial rule in
1911.
Xinhua news
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