Rachel Hou/Shanghai Daily news
In a bid to protect the Chinese TV industry, the State Administration of
Radio, Film and Television (SARFT) plans to reduce the number of South Korean TV
dramas that can be legally introduced and broadcast by domestic TV stations in
2006, today's Youth Daily reported.
According to SARFT officials, the new
import quota for the dramas, which is yet to be decided, will be announced at
the beginning of next year.
Qin Mingxin£¬director of the international
department of CCTV's Entertainment Program Center, responded cautiously about
the report yesterday. "Although I have read the report on the Internet, I
haven't received official notification from SARFT," he said.
Some regional
television networks fear they will suffer heavy loss of revenue if they are
forced to air fewer of South Korean TV dramas, proven money-spinners which have
brought them huge profits this year.
SARFT is responsible for the setting of
import quotas for foreign TV dramas. Although the import quota for those from
South Korean was increased to 800 episodes this year, it has already been used
up after fierce competition for vewers among domestic TV stations. While China
Central Television (CCTV) has the privilege of receiving a large share of the
quota, regional television networks are allowed to import 20 episodes annually.
Hunan Satellite Television will not import new South Korean dramas in 2006
because the station exceeded its quota limit this year, according to a
vice-director of the network. The TV station shot to fame this year when it
bought the broadcast rights to "Dae Jang Geum" for US$10,000 per episode. This
drove-up the average price of the broadcast rights of the dramas, which has
soared by a factor of eight. However, this has not dampened domestic TV
stations' enthusiasm for the coveted dramas.