The tsunami-stricken Indian Ocean and Southeast Asian countries pledged here
Tuesday to take joint actions to revive their tourism industries, which have
endured enormous loss in the Dec. 26 catastrophe.
In the Phuket Action Plan discussed at the Emergency Session ofthe Executive
Council of the World Trade Organization (WTO), 40-odd participating countries
and regions agreed to speed up tourism recovery in affected destinations such as
Sri Lanka, the Maldives,Thailand and Indonesia.
The plan set as a goal to assist these destinations in resuming normal
operation by restoring travelers' confidence, enforcing marketing-communication,
facilitating access to relief fund for small and medium-sized tourism business
and re-training tourism employees in a bid to get new jobs.
Sustainable redevelopment in terms of environment conservation and community
involvement were stressed during the re-planning process of these
tsunami-affected destinations.
The plan recommended a number of ideas to lure tourists, like expanding of
Thai Airways "Lucky Draw" campaign, which gives freetickets to Thai destinations
affected by tsunami.
The WTO called for tourism generating countries to be prudent regarding the
issuance of travel advisories, taking into consideration the partiality of
damage inflicted to each country and their up-to-date sanitary condition of the
destinations.
Apart from joint regional actions, special activities were alsotailored to
meet the different needs of their countries. For the Maldives, where tourism
accounts for a third of the country's GDP but was seriously hit in the tsunami,
priorities were set on communication restoration, more visitors and disaster
management. On top of Thailand's recovery agenda are assistance to small
tourism-related business and diversifying its tourism offer to include more
nature and cultural based products in the southern region.
Although initiated by the WTO, the plan will not be one by the organization
alone, WTO Secretary-General Francesco Frangialli told the one-day emergency
meeting.
The emergency meeting was called after the unprecedented killerwaves killed
more than 280,000 people in the region and dealt a blow to tourism industry in
some areas.
"We intend to work in partnership with the regional organization of Asia and
join forces with bilateral and multilateral financial institutions as well as
with major private operators, which are offering their assistance," said
Frangialli.