Chinese urban man gazes at himself in the mirror for 8.6 minutes each day and
spends 80 yuan (10 U.S. dollars) a month on male cosmetics, according to a
survey.
Horizon Research Consultancy Group and a Shanghai fashion and media company
surveyed 2,239 male urban residents aged 18 to 60 in seven
major Chinese cities -- Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Shenyang
and Xi'an.
The survey showed that respondents spend on average 8.6 minutes looking at
themselves in the mirror each day. Shanghai men were the most narcissistic,
devoting 17.1 minutes to the looking glass.
The survey showed that one third of the respondents had cosmetics at home and
cosmetics expenditure averaged 80 yuan a month.
Modern Beijing man spends 119 yuan each month on cosmetics, more than in any
other Chinese city, the survey said. Forty-six percent of the Beijing
respondents had cosmetics in their bathrooms.
Experts said cosmetics and beauty treatment used to be the exclusive preserve
of Chinese women, but economic and social development have made Chinese men more
conscious of their look.