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Local villa developer lures Beijing billionaires
25/4/2005 16:37

Jane Chen / Shanghai Daily news

Aiming at the swelling pockets of Beijing's super-rich, a Shanghai housing developer is in the capital promoting its Sun Villa, a project that was voted as China's most expensive villas in a national poll held last year, today's Shanghai Morning Post reported.
For this promotion, 112 villas were on display, each between 450 square meters and 1,000 square meters and with prices starting at 12 million yuan (US$1.45 million), making billionaires the target customers.
But money is not all.
"Buyers must have overseas living experiences and we will conduct a strict certification of their identifications to ensure that our clients are all of high quality," said Zhang, a sales supervisor with the developer.
She said it's the first time that Sun Villa has publicly promoted its villas.  It chose Beijing for the unprecedented event because the company has entertained many Beijing customers in Shanghai.  "We are very impressed by Beijing buyers' forthrightness and generosity," she added.
Sun Villa is at the foot of Sheshan Mountain in Shanghai's Songjiang District, west of the city.  Its No. 8 villa has the top place for the project among China's super luxury villas, with a price tag of 130 million yuan.
A Chinese holding a foreign passport has purchased the villa, according to Zhang.  But she declined to reveal more details of the buyer because she said the company has agreed to keep the information a secret.