Jane Chen / Shanghai Daily news
The city's most expensive property project has booked no business in the
first three days since opening its doors last weekend, another sign of the
slowdown in Shanghai's housing market, today's Eastday.com reported.
The
Tomson Riviera project, developed by the Hong Kong-based Tomson Group, includes
four blocks in Pudong's Lujiazui area with a price tag of over 110,000 yuan
(US$13,597) per square meter on average.
Analysts remain cautious about the
market response, pointing out that price competition has already commenced in
Lujiazui, Pudong's central business zone.
For example, the Skyline Mansion, a
nearby luxury condo project, has lowered its quoted prices from an initial
100,000 yuan per square meter to below 60,000 yuan and finally settled
transactions at no higher than 30,000 yuan, they noted.
The lowered prices
seem reasonable, as about 80 percent of the condos have been sold, disclosed
sales staff with Skyline Mansion.
With average housing prices standing at
around 25,000 yuan per square meter in Lujiazui, developers of luxury projects
seem hesitant and many prefer to delay sales until the market has found its
level.
Reflecting this, Shanghai Pengli Real Estate Co Ltd, developer of the
luxury Gloria Harbor View project in Lujiazui, has yet to commence sales, though
it announced the sale a year ago.
"Because of a series of changes in
government policies lately, we have, in response, to make changes to our opening
time and prices," a Pengli salesperson said yesterday.
Construction of the
project will be finished by the end of this year.
Incomplete data cited by
Eastday.com indicated housing supply in Lujiazui has topped 330,000 square
meters, with 140,000 square meters at Tomson Riviera, 40,000 square meters at
Skyline Mansion and 98,000 square meters at Top Gloria Harbor View.