Jane Chen / Shanghai Daily news
UTStarcom Inc. has formally entered China's mobile phone manufacturing
business, as the Nasdaq-listed telecommunications supplier announced today it
has obtained the relevant licenses from the National Development and Reform
Commission, Sina.com reported.
The US-based company will produce phones based
on both Global System for Mobile Communication (GSM) and Code Division Multiple
Access (CDMA) technology.
It plans to unveil 10 new products in the following
six months and has commenced preparation of its marketing plan, according to
sources close to the company.
A leading equipment supplier to China's
cordless phone service Little Smart, UTStarcom expanded into mobile phone
manufacturing earlier this year by launching a joint venture with Chinese
Electronics Corporation Telecom (CECT). It now offers three models, two GSM and
one CDMA, with global sales approaching 22 million, according to its official
data.
The company hopes to optimize its business by diversifying product
lines from solely supplying Little Smart, where it is losing its dominant
position. Its share of total units supplied plunged from 71 percent in 2003 to
42 percent in 2004, when its key rivals, Shenzhen Huawei Technologies Ltd and
ZTE Corp. saw their shares swell to around 20 and 10 percent respectively.