Jane Chen / Shanghai Daily news
China United Telecommunications Corp plans to pay out 3 billion yuan (US$371
million) to purchase 3 million Code Division Multiple Access phones next year in
an effort to boost its stockpile and its CDMA business, today's Beijing Times
reported.
The company, China's No. 2 mobile telecom operator and the sole
provider of CDMA service, held a beauty-parade over the weekend in Changsha, the
capital of central China's Hunan Province.
Phone suppliers thronging the fair
included the 12 that have entered Unicom's bidding process, namely Nokia,
Motorola, Samsung, LG, Kyocera, UTStarcom, ZTE, Huawei, Yulong, Daxian, Haier
and Hisense, and three that have not, namely Amois, Dibit and Dopod.
China
Unicom has set up a CDMA handset-sales subsidiary to conduct the massive phone
purchase, a way to boost its CDMA business by linking-up the phone suppliers and
retailers.
The purchase plan, ammounting to the equivalent of one-third of
China's yearly CDMA-demand of 10 million handsets, has pushed China Unicom to
the dominant position in the market, according to Yu Yingtao, general manager of
the subsidiary company.
In Shanghai, it accounts for nearly all CDMA phone
supplies and 85 percent of retail sales, said an industry insider cited by the
Beijing Times report.
In addition, the bulk-purchase will push down the
retail price of CDMA phones, Yu said.
More than 60 percent of the 3 million
phones planned for 2006 will be priced at the mid-range of 1,000-1,500 yuan, a
sign that China Unicom will be focusing on the mid-market.
It will also
increase supplies of low-end phones priced at below 500 yuan so as to lower the
threshold for CDMA business.
The company will continue to subsidise service
fees so as to attract users, Yu added.