Jane Chen / Shanghai Daily news

U.S.-based electronic giant Motorola pledges to regain its share of China's rapidly growing mobile phone market, today's Sina.com reported.
"If it goes as planned, we will reclaim the largest share  of China's mobile phone market as early as the first quarter of next year," said Ren Weiguang, vice president of Motorola (China) Electronics Ltd. and general manager of Motorola China's personal communication division.
Ren unveiled the timetable for Motorola's campaign yesterday at a press conference which also introduced new products including seven lower-end phones of the Moto series priced at lower than 2,000 yuan (US$242).
The price of the C115 phone already on the market set a new record low of 599 yuan for foreign-brand phones in China.
With these inexpensive products, Motorola hopes to expand its market share in the low- and mid- end sectors, which accounts for half of China's phone market, according to Ren.
"We have long ignored the lower-end market," Ren acknowledged, "and that has reduced our share of the entire phone market".  Particularly the low-end sector, which accounts for about one-half of China's surging phone market, he added.
Motorola's foray into the lower-end sector has seemed successful so far, as the two new models, C115 and C157, are selling well, according to the Sina report.
The other two models of the seven new products, V226 and E375, both equipped with 3-mega-pixel cameras, will soon hit the market.
While exploiting  the lower-price sector, Motorola will continue the pursuit of the upscale market to make a good balance between sales and profit, Ren added.
At yesterday's press conference, his company unveiled a high-end A668 phone, the first phone Motorola has introduced to China that employs its new Finger Writing Recognition technology, which allows the phone users to handwrite with a finger on the touch sensitive keypad.
Separately, in line with its headquarters' strategy, as of next year Motorola will restructure its business into four units involved in personal communications, telecom solutions and commercial, government and industrial solutions, according to Ren.