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Shanghai VW eyes second-hand vehicles
22/6/2005 16:47

Jane Chen / Shanghai Daily news

Shanghai Volkswagen Automobile Co Ltd, a 50-50 Sino-German joint venture automaker, is considering entering the second-hand car business to take advantage of China's booming auto market, today's Shanghai Morning Post said.
As a way to test market reaction to the new business, the company has unveiled three selected used cars at the latest international car trade fair in south China's Shenzhen and demonstrated its evaluation service for second-hand vehicles. Guided by 36 professional technical test items, the company evaluated and purchased second-hand vehicles as trade-ins at the show. The buyer needs to pay only the price difference between a new car and the second-hand vehicle, and he can keep the used car's plates.
Industry insiders are regarding this as a signal that Shanghai VW is now looking at the second-hand vehicle business.  With a comprehensive approach ranging from evaluation to testing, trades and sales, Shanghai VW is building its brand image for new business and enhancing its brand awareness, they pointed out.
Shanghai VW, they said, as an automaker operating the nation's largest line of products, is leading the way to establish a standardized second-hand auto market in China.