Wendy Zhang/ Shanghai Daily news
Record sales in the domestic car market are expected to arrive soon, with
81.9 percent of consumers with annual household income of more than 50,000 yuan
(US$6,165) planning to purchase cars this year or next, according to the latest
survey by www.cheshi.com.cn, as cited in
eastday.com today.
Some 40.4 percent of respondents with annual household
income of more than 50,000 yuan said they would purchase cars by the end of this
year, with 57 percent to buy new models.
The peak period for car sales will
arrive in the near future, so car manufacturers are gearing up for more price
wars to lure buyers.
With car makers and dealers usually offering
preferential policies at the year-end to complete their sales targets, consumers
consider it a good time to buy.
In August, mid-range sedans such as the
Buick Regal G2.5 model was sold at less than 190,000 yuan; the Regal G2.0 was
down to less than 190,000 yuan at the end of September and the Regal GL2.5 model
was selling at only 210,000 yuan last month. Passat and Mondeo models also
feature in the price war, with the Passat B51.8T (MT) priced at around 5,000
yuan less than it was in September.
High-end sedans have also seen price
reductions, including the Buick Royaun, Audi A6 and Toyota Crown.
Shanghai
General Motors, Beijing Hyundai, Shanghai Volkswagen, Guangzhou Honda and First
Automotive Works-Volkswagen were the top five car makers in terms of sales
volume up to the end of September.
Several rounds of price cutting have
narrowed the profit margins of the car manufacturers, so price cuts this year
will be much smaller than last year's 13 percent. However, most consumers
consider current prices as still too high, said an industry analyst.