Jane Chen / Shanghai Daily news
With the annual summer vacation just around the corner, travel agencies in
Shanghai are anticipating a business boom from the increasing numbers of student
tourists, the Oriental Morning Post said.
The boom will start from late June
when vacations begin for primary and middle schools nationwide, and last through
to the end of August.
Despite the business boom, travel agencies don't plan
price increases of the sort that travelers face during the weeklong May Day
holidays because students and their parents, who usually accompany their
children on the tours, are more price-sensitive.
In fact, business
volume is rather more important than profit margins to the summer vacation
market, according to industry insiders. Business volume will contribute to
an increase in profits, whereas the price hikes, which are likely to result in a
sharp increase in total costs for a family of tourists, may drive away the
clients.
The weekends of July and August will see the greatest boom
for student family tourists, industry insiders predicted, and the tours to the
Chinese Communist Party's historic venues nationwide, which the centrol
government has pledged to promote this year, may turn out to be hot new
resorts.
Normally, destinations in Shanghai's neighboring Yangtze River
Delta, as well as seashore cities such as Dalian, Qingdao and Hainan, are the
hot spots during the summer travel season, said a spokesperson with the domestic
division of Shanghai China Travel Service. But this year outbound tours
will become the favorites.
All Nippon Airways announced last week a promotion
program to attract Chinese students to the ongoing Aichi Expo, with tour
packages usually 1,000 to 2,000 yuan (US$121-242) cheaper than the market
prices.
For example, a five-day package to Tokyo and Expo venue is priced at
6,999 yuan from June to August and the price can be as low as 6,000 yuan for
children between two and 12.
As well, tour agencies in Hong Kong are sparing
no efforts to woo Chinese youths, particularly students, to the newly completed
Disney theme park this summer. The park, scheduled to open in September,
will begin trial operation in August.