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Travel agencies betting on student tourism boom
9/6/2005 17:49

Jane Chen / Shanghai Daily news

With the annual summer vacation just around the corner, travel agencies in Shanghai are anticipating a business boom from the increasing numbers of student tourists, the Oriental Morning Post said.
The boom will start from late June when vacations begin for primary and middle schools nationwide, and last through to the end of August.
Despite the business boom, travel agencies don't plan price increases of the sort that travelers face during the weeklong May Day holidays because students and their parents, who usually accompany their children on the tours, are more price-sensitive. 
In fact, business volume is rather more important than profit margins to the summer vacation market, according to industry insiders.  Business volume will contribute to an increase in profits, whereas the price hikes, which are likely to result in a sharp increase in total costs for a family of tourists, may drive away the clients. 
The weekends of July and August will see the greatest boom for student family tourists, industry insiders predicted, and the tours to the Chinese Communist Party's historic venues nationwide, which the centrol government has pledged to promote this year, may turn out to be hot new resorts.
Normally, destinations in Shanghai's neighboring Yangtze River Delta, as well as seashore cities such as Dalian, Qingdao and Hainan, are the hot spots during the summer travel season, said a spokesperson with the domestic division of Shanghai China Travel Service.  But this year outbound tours will become the favorites.
All Nippon Airways announced last week a promotion program to attract Chinese students to the ongoing Aichi Expo, with tour packages usually 1,000 to 2,000 yuan (US$121-242) cheaper than the market prices.
For example, a five-day package to Tokyo and Expo venue is priced at 6,999 yuan from June to August and the price can be as low as 6,000 yuan for children between two and 12.
As well, tour agencies in Hong Kong are sparing no efforts to woo Chinese youths, particularly students, to the newly completed Disney theme park this summer.  The park, scheduled to open in September, will begin trial operation in August.