Wendy Zhang/ Shanghai Daily news
Travel-buffs who want to sightsee in Switzerland now have more options,
thanks to various promotions offered by the Switzerland Tourism Bureau to woo
Chinese tourists, the Youth Post reported today.
Chinese tourists usually stay in Switzerland for only one day on average, as
it's only one part of their multi-itinerary tour of Europe. One day is far from
enough time to travel to the country with abundant scenic spots and profound
culture, said Lin Yuru, a spokesman with the Geneva Tourism Board's Great China
region, who came to Shanghai recently to promote the tours.
"For individual travelers, we offer voice-introductions to our scenic spots
in Chinese, and we also offer Chinese restaurants and Chinese herbal treatment
centers," Lin said.
The more time a tourist spends in a place, the more spending he or she will
do. Therefore, every country or area wants travelers to stay as long as
possible. Since last year, France, Italy, the UK and northern Europe began to
develop one-country tours, so travelers would stay in one region longer and
experience more of its sights.
Switzerland is no exception, but without the adequate promotion and its high
prices, the one-country tour has received a cold shoulder since it hit the
Shanghai market at the end of last year.
"There is only one such tour to Switzerland in Shanghai every month," Lin
said, adding that various sports, events and festivals in Switzerland are
expected to attract more package tour groups and individuals.