Gucci Go/Shanghai Daily news

A rush of visitors is heading from Guangzhou to Beijing seeking to enjoy the last of the low-priced holidays there. In contrast, Shanghai locals are much more rational and optimistic about the possible price hikes in Beijing, the Shanghai Morning Post reported yesterday.
Sources say there might be a separate five to 50 yuan (US$ 6) increase in the prices of sightseeing tickets at several World Heritage Sites in Beijing, including the Great Wall, Forbidden City, the Summer Palace, the Temple of Heaven, and the Ming Tombs.
On hearing the news, Zhu Husheng, manager of the domestic business department from Spring International, voiced his concern about tourists' enthusiasm for Beijing in the future and commented that the ticket hikes at this time were too sudden, though reasonable.
Thanks to its seasonal pricing system, the increase hasn't impacted much on our business yet, said Chen Lingming, director of sales and marketing from Shanghai International Travel Service Co., Ltd. Entrance fees at scenic spots in the capital city are still lower than the average level domestically.
The additional income will be used for restoration, and to help protect the sites from the damage caused by heavy tourist flows. As well the funds will be used to advertise the value of these world heritage sites, and will provide needed maintenance and upkeep revenue, according to the related department in Beijing.