Rachel Hou/Shanghai Daily news
Fashion retailer Anne Fontaine has recently opened its first boutique on the
Chinese mainland in Shanghai's Xintiandi district, today's Oriental Morning Post
reported.
With a total area of 120 square meters, the boutique sells only
white blouses--except for a few pink and black ones--at prices ranging from 1650
yuan (US$200) to 10,000 yuan (US$1,200). All the garments are produced in and
shipped from France.
The company has signed a four-year lease with the
landlord for the Xintiandi store and plans to open a second boutique on the
Chinese mainland in two years.
Established in France ten years ago, Anne
Fontain is a famous women's fashion retailer with about 70 stores throughout the
world.