Jane Chen / Shanghai Daily news
Eyeing China's booming luxury commodity market, a Swiss watchmaker is
introducing a top-tier timepiece to Shanghai, the Youth Daily
reported.
Rodolphe M. Schulthess, vice president of Montres Breguet SA, was
in the city yesterday, announcing the introduction of a replica of the Breguet
No.5 pocket watch in October.
The watch will carry a high-flying price tag
of 15 million yuan (US$1.8 million).
Breguet is the top brand of
Switzerland-based watchmaker Swatch Group.
The No.5 watch was first produced
in 1794 by the brand's founder A.-L. Breguet.
It has produced five of the
timepieces so far. The five have taken 130 watchmaking experts nearly two
years to produce, all by hand.
Four of them have been sold to European royal
families and national leaders. The one marketed in China is the last
timepiece, according to Schulthess.
Breguet will start taking reservations
for the timepiece in October when it arrives here, Schulthess said. The
deposit will be 7 million yuan.
It is the booming luxury watch market that
has attracted Breguet to China, Schulthess said, referring to market research by
his company.
"We find it not rare for Chinese consumers to wear a watch
priced at over hundreds of thousands of yuan," he said, "but most of the
consumers go abroad for these luxury timepieces."
"That's the reason why
Breguet has entered China," he added.
His company has opened boutiques in the
Chinese cities of Shanghai, Dalian, Shenyang, Harbin, Zhengzhou and
Changsha.
Breguet's timepieces are produced in the Vallee de Jeux, an area of
western Switzerland reputed for top-quality watch manufacturing. This is where
Breguet makes its timepieces, exclusively mechanical, drawing on a vast store of
horological expertise and cutting-edge technology.