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Grand Gateway unveils new retail strategy
28/6/2005 17:02

Wendy Zhang/ Shanghai Daily news

As of next month, 110 independent speciality stores, replacing the previous Mega Department Store, will debut at the Grand Gateway Plaza, today's Laodong Daily reported.
After five-years in operation, Mega Department Store's 15,000-square-meter of space on three floors of the Grand Gateway Plaza will be reconfigured and replaced by the 110 luxury speciality stores.
According to the new plan, the second floor will be mainly for shoes, handbags and ornaments; the third floor will be specifically for children's goods and the fourth floor will be devoted to home furnishings.
"They are too many department stores in the Xujiahui business hub leading to intense competition, and the department store industry globally is also shrinking, so we decided to reform our original model," said a spokesman for the Grand Gateway Plaza, adding that the new set-up is expected to prove popular with the public.
Grand Gateway is the only such multi-faceted operation in China, encompassing office space, serviced apartments and shopping facilities, the spokesman added.