Wendy Zhang/ Shanghai Daily news

Companies applying for "Famous Brand of Shanghai" status this year must have productions valued at least 150 million yuan (US$18 million), with market share being another important factor, eastday.com reported today.
Since Shanghai adopted its "Famous Brand" strategy in 1995, the number of products awarded the honor has increased from 152 to 422. Sales revenues of these products have grown in excess of 460 billion yuan, and those of famous-brand companies now account for more than 40 percent of local industrial sales revenues.
The brands have registered a combined intangible asset value of more than 110 billion yuan to date, an average value of more than 260 million yuan, more than triple that of 1995.