Jane Chen / Shanghai Daily news

A store featuring Hong-Kong and Macau-made products will debut in downtown Shanghai next month, today's Shanghai Morning Post reported.
HK:M mall, the only such shopping center in Shanghai, will open its second store in Sendnes department store on prime East Nanjing Road, the report said, citing the mall's general manager Jin Chenglong.
A first group of nearly 20 brands covering clothing and food will be gathered in the 1,000-square-meter business space, with both retail and wholesale available, Jin said.
"If the downtown store turns out to be a success, HK:M plans to introduce more Hong Kong and Macau brands to Shanghai and to use the local store as a transit center to expand into the Yangtze River Delta area," he added.
HK:M was established last year as a commitment under the Mainland and Hong Kong Closer Economic Partnership Agreement (CEPA).
Describing CEPA as a good idea to encourage business exchanges between Hong Kong and Macau and China's mainland, Jin pointed out there is a lot of preparatory work to do before making it a success.
One task is to prevent counterfeit goods from flooding the market and protect brand images, he noted.
He said the mall has joined with Hong Kong's production authority to develop anti-copying patents to help shoppers identify genuine products.