Wendy Zhang/ Shanghai Daily news

The Shanghai Kedi Convenience Stores Company Ltd, one of the city's leading 24-hour convenience chains, is offering own-label food with Korean characteristics to improve its competitive edge, eastday.com reported today.
Not only in Shanghai but in the wider-world as well, the number of convenience stores has reached saturation-level, leading to fierce competition and the need for brand-differentiation, with each chain trying to develop distinctive lines.
After market research and trials, Kedi is offering breakfast, lunch and dinner with a Korean touch. "We have offered more than 200 own-brand commodities to cater to Chinese, Western and Korean tastes, and more are expected next year," said a spokesman with the company.
Domestic convenience stores are busy developing their own brands to improve their competitiveness, said an industry analyst.