Wendy Zhang/ Shanghai Daily news
Various year-end promotions offered by local department stores and shopping
malls have brought chances for scalpers to make money, eastday.com reported
today.
"There are more promotions this year, involving offering discounts,
coupons and gifts. Many stores offer 100 yuan (US$12) coupons for each 200 yuan
of purchases. As we can sell such coupons to scalpers at a discount, we have to
do swift calculations, which makes me dizzy," said a shopper who had done battle
at a shopping mall for nearly seven hours, adding that she has to calculate how
to make full use of each coupon and how to make a good deal with the scalpers at
the same time.
"I want to buy a pair of 318-yuan trousers and can get a 100
yuan coupon. If I sell the coupon to the scalper for 70 yuan, then actually I
only need to pay 248 yuan for my trousers. However, if I buy three 100-yuan
coupons from a scalper at 75 yuan each, my trousers will cost 243 yuan, saving
me five yuan," the shopper explained.
"However, just as scalpers often change
the prices of their coupons, so we should do more calculations before
purchasing," she suggested.
One of the purposes of promotions is to make
consumers feel happy in their shopping, but scalpers have had a negative impact
on the promotions, an industry analyst said.