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New World eyes top brands
22/3/2006 16:52

Wendy Zhang/ Shanghai Daily news

Shanghai New World Department Store, one of the major traditional stores in the city, will introduce more top-grade and fashionable brands to raise its profile.
A Lacoste specialty store is expected to open there on March 25 and by May 1, the famous Madame Tussauds waxworks museum will also open in the store, the first of its kind on the Chinese Mainland and the world's sixth. Such famous brands as Montblanc and Chow Tai Fook have also been introduced in the store.
At present, New World boasts a total of over 1,700  domestic and foreign brands, with 10 percent being renowned international brands, 20 percent less-well known international brands, 30 percent from Hong Kong, Macau and Taiwan, with 40 percent being famous domestic brands.