Wendy Zhang/ Shanghai Daily news
Shanghai Jahwa United Co. Ltd, one of the leading domestic daily-care product
makers, has seen cooperation with international giants jumping by three fold
since the second half of last year.
Chinfie, a brand under Jahwa, established
a joint venture with French cosmetics giant Orlane recently, and plans to open
the first specialty store this year. Via the cooperation, Jahwa aims to enter
the sector of high-end global cosmetics, while Orlane looks to tap the Chinese
market by adopting the domestic sales network.
Daily-care companies from
Canada, Japan, Romania and India have also contacted Jahwa, along with a French
delegation comprising of several cosmetics companies.
International
cooperation enables Jahwa to cut costs and acquire international experience,
while its foreign counterparts relish the sales increase.