Hualian supermarket opens to individual franchisees
11/2/2003 17:42
It took only 12 days for Zhu, of the Jiading District, to turn his own
grocery store into a franchise of the Hualian Supermarket, the first local
supermarket to open franchising business to individual retailers.
Zhu is
not alone.
To date, five individual retailers have become franchisees of
the Hualian Supermarket, and a growing number of retailers are ready to follow
suit.
The Hualian Supermarket boasts more than 1,000 outlets so far with
nearly 80 percent franchise stores. It will focus more on franchising this year,
with the number of outlets expected to increase by 1,000.
Individual
retailers with more than 600,000 yuan (US$72,000) of capital, 150 square meters
of business area, and who own their business space or have leased space for more
than two years can apply to become a franchise of the Hualian Supermarket, said
a spokesman with the development department of the Hualian Supermarket Co
Ltd.
Individual retailers must get a business license from the local
industrial and commercial department first and promise to stock more than 70
percent of their goods from Hualian Supermarket, the spokesman said. Individual
franchisees must adhere to the standard rules of Hualian and must maintain its
good reputation or face punishment.
Wendy Zhang/ Shanghai Daily news
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