Instant product sales up
18/7/2003 17:43
China's retail sales of instant products have grown by 10 percent in
the past year to 36.3 billion yuan (US$4.4 billion), while the market of this
sector remains stagnant worldwide, according to the latest report released by AC
Nielsen Ltd.
The market research firm based this report on its nationwide
monitoring on instant products, mostly in the food and beverage sector, in 29
categories.
The report listed 15 top categories in terms of industry scale,
with carbonic acid and sports drink top with sales nearing 10.4 billion
yuan.
The second largest category is shampoo, which reported sales of 8.6
billion yuan, a jump of 18 percent over the previous year. It also ranks the
fastest developing category for the consecutive second year in AC Nielsen's
report in China's consumption area.
The other top three categories are skin
care products, instant noodles and washing products.
While the average prices
of the entire instant food sector remained stable last year, those of eight
sectors out of the 29 have increased, according to the report.
Prices of both
facial washing products and baby wheat and grain foods have grown 11 percent,
top the rest 27 sectors in price growth rates.
Baby milk powders have seen a
rise of 9 percent in price from a year before, while hair conditioners,
cleansing products, shaving blades, milk powders and skin care products have
also staged price increases.
However, prices of most other products have
declined, according to the AC Nielsen report.
For example, price of shampoo
has edged down 2 percent, while those of instant coffee and crisp snacks have
dropped 9 percent and 11 percent respectively.
Prices of toothpaste and
instant noodles remained at the same levels as in 2001.
Jane Chen / Shanghai Daily news
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