Cheaper branded cosmetics available next year
2/9/2003 13:13
With the advent of the Hong Kong leading cosmetics chain
Sasa, local beauty chasers can buy branded cosmetics at a much lower price next
year.
"Sasa plans to enter the mainland market next year, and its first
stop will be settled in Shanghai," Sasa President told the Hong Kong media
yesterday.
The company said it made the decision wholly based on market
surveys, which found Shanghai ladies had always been the main patron group in
its Hong Kong headquarters.
"Ninety percent of our patron group in Hong
Kong is consisted of the mainland tourists, among which the Shanghai tourists
account for the main portion," a marketing expert of the Sasa said.
The
number of Sasa's Shanghai outlets is expected to reach two by the end of next
year.
Sasa sells nearly all the branded cosmetics, and fragrances,
including the premier brands, Lancome and Elitabeth Arden. The price at its
outlets are 50 yuan lower than those sold at Hong Kong departments on
average.
Taking into account the high tax payments of the imported
branded cosmetics in China, the price of Sasa's outlet in Shanghai is expected
to be hundreds of yuan lower than that posted at local department stores
now.
Sasa revealed that it managed the price advantages mainly through
its cooperative strategy with the specialty shops of the brands.
Sasa's
business, expecially renowned for its cheap but genuine fragrances, is bubbling
in Hong Kong with all its 34 outlets.
Vicky Xu / Shanghai Daily news
|
