Jane Chen/ Shanghai Daily News

More than 1,000 exhibitors from home and abroad will throng to Shanghai for the 13th China Consumer Fair, which will start tomorrow at the Shanghai Exhibition Hall and the Shanghai Everbright Convention & Exhibition Center, the Shanghai Morning Post reported.
The 30,000-square-meter venue will showcase consumer products in six sections, including franchise businesses, home utensils, anti-bacteric products, electric home appliances and foodstuff.
Participants at the fair involve supermarkets, convenience stores, specialty stores, restaurants, beauty salons, real estate brokers and education consulting firms.
This year more than 60 licensed brands from nine countries and regions as well as 100 authorized brands from America, Australia, Japan and South Korea, will debut, the first time that overseas brands have made local appearances at the annual event.
This indicates a growing competition in China's retail consumer market, as more overseas companies are expected to enter the country by the end of this year, industry analysts noted.
According to China's entry agreement to World Trade Organization, China will fully open its consumer market to overseas firms by December 11, they said.
It is predicted that one year after opening up, overseas retailers will control 30 percent of China's consumer market, triple the existing 10 percent.