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Top brands banned
26/10/2004 16:04

Shanghai Daily News

Vendors at 16 clothing markets around the city are banned from selling 40 famous brands beginning today in an effort to eliminate pirated goods, according to the Shanghai Industrial and Commercial Administrative Bureau.
Ten international companies have given the bureau permission to ban the sales of real or pirated versions of the brandname goods in local markets.
If vendors are found selling the brands, the goods will be regarded as fakes and confiscated, according to Xing Dongsheng, the bureau's trademark division chief.
"The world's top brands have their own official sales outlets and agencies. There's no need for them to authorize the sale of their brands in small markets, a move that will only degrade the brands," said Xing.
The 16 markets are responsible for 70 percent of faked goods sold in the city, bureau officials said.
The list of banned goods includes famous brands such as Louis Vuitton, Chanel, Cartier and Christian Dior.
Officials said the list will be expanded if more companies authorize the bureau to ban the sale of their brands in small markets.
So far no sportswear brands, such as Nike and Adidas, which are often faked and can be spotted in the small commodity markets, are on the list.
The biggest of the 16 markets on the list is the Xiangyang Road Clothing and Gift Market, which attracts many local residents and tourists.
Managers of the 16 bazaars are obliged to ensure none of the banned goods are sold in their markets.
They wrote a letter to the bureau yesterday promising to strictly uphold the ban.
The letter stated that any vendor caught selling banned goods twice will lose their license and be driven out of the market.
In August, a similar rule was put into effect in Beijing covering 25 brandname goods.