Top brands banned
26/10/2004 16:04
Shanghai Daily News
Vendors at 16 clothing markets
around the city are banned from selling 40 famous brands beginning today in an
effort to eliminate pirated goods, according to the Shanghai Industrial and
Commercial Administrative Bureau. Ten international companies have given the
bureau permission to ban the sales of real or pirated versions of the brandname
goods in local markets. If vendors are found selling the brands, the goods
will be regarded as fakes and confiscated, according to Xing Dongsheng, the
bureau's trademark division chief. "The world's top brands have their own
official sales outlets and agencies. There's no need for them to authorize the
sale of their brands in small markets, a move that will only degrade the
brands," said Xing. The 16 markets are responsible for 70 percent of faked
goods sold in the city, bureau officials said. The list of banned goods
includes famous brands such as Louis Vuitton, Chanel, Cartier and Christian
Dior. Officials said the list will be expanded if more companies authorize
the bureau to ban the sale of their brands in small markets. So far no
sportswear brands, such as Nike and Adidas, which are often faked and can be
spotted in the small commodity markets, are on the list. The biggest of the
16 markets on the list is the Xiangyang Road Clothing and Gift Market, which
attracts many local residents and tourists. Managers of the 16 bazaars are
obliged to ensure none of the banned goods are sold in their markets. They
wrote a letter to the bureau yesterday promising to strictly uphold the
ban. The letter stated that any vendor caught selling banned goods twice will
lose their license and be driven out of the market. In August, a similar rule
was put into effect in Beijing covering 25 brandname goods.
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