Gucci Go/Shanghai Daily News

Hiersun Diamond Palace, the world's first digital diamond flagship shop of the international diamond authority HI-ERSUN, was unveiled on Floor LG in the CITIC Square yesterday afternoon, Oriental Morning Post reported.
All the diamonds in this shop come from the South Africa and are cut by hand in Belgium. 
The Palace is separated into nine areas, each with several touch screens.  All diamonds in the shop are displayed as pictures on the screens, with detailed information below the pictures, such as price, production area and weight.  Once there's a deal, the picture and information about this diamond will disappear automatically from the digital sales network.
Many after-sale services, like size altering and jointing, are also available in the Palace.  Customers may supervise each step of the after-sale service through a special digital video system connecting with the close machining workshop.