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HK retailer opens discount store in Shanghai
19/11/2004 17:34

Jane Chen /Shanghai Daily news

Hong Kong's top retailer, Lane Crawford & Co, has opened a discount store in Shanghai, the Youth Daily reported.
The store, in a newly opened discount shopping mall in the Pudong International Airport, offers discounts of up to 70 percent.
Besides Lane Crawford-brands, merchandisers there are from Italy, Spain, France and the United States, a Lane Crawford salesperson said.  The items for sale are mostly no longer in fashion or are odd sizes.
Industry insiders envision the store, the first discount outlet of a world-class department store in Shanghai, as a sign of the business expansion of overseas retailers in China during the country's gradual opening-up of its retail sector.
That will bring the world's top products to China at more affordable prices, and it is good news for domestic consumers, they believe.
They don't think the discount store will steal business from Lane Crawford's existing Shanghai department store on Huaihai Road, citing the long distance between the Pudong airport and the downtown area.
Customers at the airport usually have stronger buying urges than those visit the downtown store, they noted.
With over 150 years in business, Lane Crawford has four department stores in Hong Kong as well as mainland locations in Shanghai, Hangzhou and Harbin.