Billed as China's largest online retailer of books, music and videos, Joyo.com Limited has begun its first promotion after its acquisition by American online bookstore Amazon.com two months ago.
During the promotion, also the largest in Joyo's history, the dotcom company is giving shoppers 600 gifts each day.
The promotion indicates Amazon's full confidence in the Chinese market, analysts pointed out, while attention industry-wide has been on the American company's actions after its entry into China.
In September, Amazon acquired Joyo for US$75 million to make its debut in China.  Officials have not denied the media report that Joyo will be renamed  Amazon China, the Nanfang Daily said.