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Price wars on up-market LCD monitors
3/12/2004 17:35

Jane Chen / Shanghai Daily news

The stiff price competition in the LCD monitor market has spread to the high-end sector.
Two days after ViewSonic, a US monitor brand, cut the price of a 19-inch LCD monitor to 3,999 yuan (US$484), a dealer in Beijing axed the price of a South Korean-made MAYA 19-inch LCD monitor by up to 40 percent to under 3,000 yuan yesterday, the Beijing Times newspaper said.
The MAYA M9 product, formerly with a price tag of 4,999 yuan, now sells at 2,999 yuan. 
The low-price strategy has received such hot market reactions that the first batch sold out on the first day of the price cut, a dealer said without giving figures.  The second batch is expected to arrive in mid month.
Analysts attributed the rapid improvement in LCD technology for the declining prices of the LCD monitors because LCD boards are 80 percent of monitor costs.
With the latest seventh-generation technology coming out, monitor suppliers have rushed to clear their stock of sixth-generation LCD products.
As a result, market prices have dropped to below 2,500 yuan for 17-inch LCD monitors and under 2,000 yuan for the 15-inch.