Jane Chen / Shanghai Daily news

A local insurer is selling insurance like groceries at more than 100 outlets of nine local supermarkets and convenient stores in Shanghai, as it started a new sales channel yesterday here on a trial basis, the Youth Daily reported.
The Shanghai branch of China Life Insurance Co Ltd carried out the cooperation with Lianhua and Jieqiang supermarkets, Alldays Convenience stores, as well as property management firms and ticketing firms as Dazhong and Qiansheng.
The insurance product currently at sale is an electronic-sheet-based traffic accident policy, covering nearly all vehicles of airplanes, ships, trains, subway, rail lines and buses.  The buyer can buy the policy up to 30 days before the trip. 
The product comes in two options, one for 10 days and the other for one year, with the prices at 20 yuan and 100 yuan each, according to China Life officials.
Regarding it an efficient way to expand the sales networks, other insurance firms, such as Ping An Insurance Co and The People's Insurance Company of China, are interested in the new marketing channel and reportedly designing their own cooperation plans.