TV giants join forces to tap global market
30/5/2005 16:45
Jane Chen / Shanghai Daily news
The technology
trade barriers for the global television set market have forced China's leading
TV manufacturers to form a strategic partnership. At a TV manufacturing
summit held over the weekend, nine TV makers have agreed to develop a set of
unified industry technology standards for china, today's Oriental Morning Post
reported. At this summit, Changhong, Konka, Skyworth, Hisense, Haier, Xoceco,
Panda, SVA and TCL exchanged views on a wide range of topics and pledged
cooperation in four areas: technology standards, intellectual property rights,
overseas markets and domestic markets. In the hope that the partnership
would counter-act the barriers to technology development found in anti-dumping
laws, and IPRs for the global market, they have agreed to set up four
coordinated committees under the China Video Industry Association to take charge
of the four areas. Market analysts regarded this cooperation a signal that
technology development has taken the place of price competition as the top
concern of China's TV manufacturing industry. While the TV industry is in a
transitional period from the traditional cathode-ray tube technology to panel
technology, many key new technologies retain foreign patents, they noted.
Domestic TV makers have to pay royalties to overseas patent owners for the
use of the technologies, which has resulted in rising costs and declining in
competitiveness.
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