Jane Chen / Shanghai Daily news

China's leading home appliance giant TCL International Holdings Limited is gearing up a promotional plan for its digital light processing TV, hoping to expand DLP TV to share China's upscale TV sector alongside plasma display panel TV (PDP TV) and liquid crystal display TV (LCD TV).
TCL's joint venture with French TV heavyweight Thomsom, TCL-Thomson Electronic (TTE), announced on Saturday in Shenzhen the start of research and development on the third-generation DLP monitor, a key part of the DLP TV, the National Business Daily (NBD) reported.
The focus will be on the mass production of 80 x 120 inch monitors.
On the same day, TTE also announced a price cut on its existing 44 x 61 inch DLP TV products in six Chinese cities, Guangzhou, Beijing Shenzhen, Hangzhou, Nanjing and Shanghai, to increase market share.
For example, the price of a 31T6 TV will be marked down from 42,000 yuan (US$5,079) to below 30,000 yuan, and that of a 44-inch model will be cut from 22,000 yuan to 10,000 yuan, both world lows according Shi Wanwen, president of TCL's multimedia department.
Shi is confident about the rosy outlook of DLP TV over PDP TV and LCD TV, referring to its superiority in technology and production cost.
"Technically, it's much easier to produce larger than 100-inch DLP TV sets," he said.  "As well, a 56-inch DLP TV may be priced less than 20,000 yuan, while a PDP TV of the same size may cost 80,000 yuan."
Compared with TCL's sheer optimism, retailers are cautious about DLP TV.
An official with Shanghai Gome Home Appliance Co., a leading home appliance retail chain in the city, said DLP TV has reported flat sales for the past two years at its outlets. 
Responding to the poor market reaction, many domestic companies have dropped DLP TV while overseas firms have slowed down the development, according to him, who was quoted in anonymity the NBD report.