Jane Chen / Shanghai Daily news
China's flat-screen (FS) television market is set to boom, with this year's
output expected to reach 1.85 million units, the Beijing News said today, citing
a senior researcher in the TV industry.
"Also, price cuts are expected to
follow the large increase in supply," noted Lu Renbo, vice-dean of the Market
Economy Research Department at the Development Research Center of the State
Council.
Referring to a quarterly report jointly released by his department
and the China Electronic Chamber of Commerce, the researcher said that sales of
FS TV sets reached 741,000 units in the first half, including 522,000 liquid
crystal display (LCD) TVs and 219,000 plasma display
products.
Domestically-produced items accounted for a large share, or 67
percent, of the high-end market, according to the latest statistics from China
Market Monitor Co Ltd, a research firm under the country's statistical
bureau. In the LCD sector, domestic-made TVs amounted to 78 percent of the
market.
Researchers attributed the high market-shares to the domestic
manufacturers' superior marketing strategies and low-price policies when
compared to their overseas rivals.
Also, the companies have a good mastery of
advanced TV manufacturing technologies, they added.