Jane Chen/ Shanghai Daily news
The Taiwan-based Tsann Kuen Trans-national Group, billed as the island
province's largest home appliance retailer, has closed one of its chain stores
in Shanghai and nine in other mainland cities, today's Youth Daily
reported.
This is counter to its expansion strategy under which the retailer
has opened an average of four stores nationwide each month since last
June.
It is the strategy that has resulted in the sudden difficulty, market
analysts pointed out, because the hasty choice of store locations has led to
huge losses.
The local store that is closed is on downtown Jiujang Road,
while the other nine are in Guangzhou, Kunmin, Wuhan, Zhengzhou and
Zhejiang.
"We don't want this Jiujiang store," said Li Guoyan, manager with
Tsann Kuen's planning department.
The store has the second highest rental
among Tsann Kuen's stores nationwide, reaching 500,000 yuan (US$60,460) per
month, he noted.
The store with the highest rent is in Shenyang, the capital
of northeastern China's Liaoning Province.
In addition to the high rental,
the location of the Jiujiang store is not very suitable for retailing home
appliance products, Li said.
The Jiujiang store is on the second and third
floors of the building, with a total space of 3,000 square meters. It opened
last October.
With no display area in the store, the store cannot present
large promotion activities, according to the manager.
The other nine Tsann
Kuen stores involved in the closedown wave are in a similar situation of high
rentals, low customer flows and poor profits, Li added.
What we are doing now
is choosing a suitable place to open new stores, he said.