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Tsann Kuen closes stores
20/9/2004 9:50

Jane Chen/ Shanghai Daily news

The Taiwan-based Tsann Kuen Trans-national Group, billed as the island province's largest home appliance retailer, has closed one of its chain stores in Shanghai and nine in other mainland cities, today's Youth Daily reported.
This is counter to its expansion strategy under which the retailer has opened an average of four stores nationwide each month since last June.
It is the strategy that has resulted in the sudden difficulty, market analysts pointed out, because the hasty choice of store locations has led to huge losses.
The local store that is closed is on downtown Jiujang Road, while the other nine are in Guangzhou, Kunmin, Wuhan, Zhengzhou and Zhejiang.
"We don't want this Jiujiang store," said Li Guoyan, manager with Tsann Kuen's planning department.
The store has the second highest rental among Tsann Kuen's stores nationwide, reaching 500,000 yuan (US$60,460) per month, he noted.
The store with the highest rent is in Shenyang, the capital of northeastern China's Liaoning Province.
In addition to the high rental, the location of the Jiujiang store is not very suitable for retailing home appliance products, Li said.
The Jiujiang store is on the second and third floors of the building, with a total space of 3,000 square meters. It opened last October.
With no display area in the store, the store cannot present large promotion activities, according to the manager.
The other nine Tsann Kuen stores involved in the closedown wave are in a similar situation of high rentals, low customer flows and poor profits, Li added.
What we are doing now is choosing a suitable place to open new stores, he said.