Jane Chen / Shanghai Daily news

TTE, or the TCL-Thomson Electronic joint venture television company, unveiled its first TV product yesterday in Beijing seven months after the company was formed last June, the Beijing Times reported.
Headquartered in Shenzhen, the company is a hybrid of China's leading electronic home appliance manufacturer TCL International Holdings Limited and French TV giant Thomson, with net assets of 430 million euro. TCL International holds a 67-percent stake, while Thomson owns 33-percent.  It is billed as the world's largest traditional television maker.
The model unveiled yesterday, a 61-inch digital light processing TV (DLP TV) with a price tag of 89,999 yuan (US$10,883), indicates TTE's ambition for the high-end TV market.
The advantage of Thomson's technology is that this TV is the world's thinnest TV set and the only DLP TV that can be hung on a wall, according to Li Shun, sales director with TCL's Beijing branch.
He said the product, currently manufactured in France, will later be mass produced in China.
TTE's expensive DLP TV hit the market one month after TCL's key rival Skyworth Group and some leading TV retailers nationwide jointly launched a DLP TV union to promote high-end products in China.
One of the moves is to cut prices of 50-inch DLP TVs by up to 40 percent, from 20,000 yuan down to 13,000 yuan.