Jane Chen / Shanghai Daily news
The Beijing-based Cheung Kong Graduate School of Business has raised its
tuition by nearly 50 percent for this year's enrollees to its full-time master
degree of business administration program, making their fees the nation's
highest at 220,000 yuan (US$26,602), today's Shanghai Morning Post
reported.
The charge for 2004 enrollees was 148,000 yuan.
Cheung Kong's
vice director Li Xiujuan admitted that the school has taken a long time to
consider the fee rise.
She said the new fee schedule is closer to the
world-class MBA market and an over-all course adjustment of its full-time MBA
program led to the raise.
The increase has sparked a nationwide fear of a
wave of fee increases among MBA schools, just as with the executive MBA
market. Previously, when one EMBA provider raised tuition to 270,000 yuan
earlier this year, that pushed up EMBA fees at schools nationwide.
But so far
MBA schools in Shanghai have remained silent over Cheung Kong's fee increase,
according to Shanghai Morning Post. Normally, fees increase between 10
percent and 20 percent each year.
Sources close to the MBA market said price
is a key strategy for MBA schools to lure their students as well as to establish
their brand images.