On the afternoon of November 1, the organizing committee of the 2007 Special
Olympics World Summer Games held a press conference in Shanghai, the host city
of the event. Chinese and international officials answered reporters' questions:
1. Shanghai Radio News Channel: Besides holding the press conference in
Shanghai, do you plan to hold such conferences in other places to increase
public awareness?
Shi Derong (Vice Secretary General of the committee): Such press conferences
will be held around the world. Today, the local organizing committee, Special
Olympics China and Special Olympics International are holding a conference
together, and tomorrow they will hold a conference in Hong Kong, together with
the Star Group Limited. Moreover, Special Olympics International will have press
releases worldwide via the media in the United States or other countries.
2. China Industrial and Commercial Times: As the 2007 Special Olympics will
be held in Shanghai and Asia for the first time, can you tell me, Mr. Welsh,
what you will do in marketing and what are the special values?
Jerry C. Welsh (Chief Marketing Officer of Special Olympics): As I just
mentioned, the 2007 Special Olympics will become the largest sports event that
year. We will promote it not only China, but also the United States via TV to
inform the world what the Special Olympics is about to help them know more about
the event.
3. Dow Jones & Company Shanghai Office: What companies at home and abroad
will fund the event?
Jerry C. Welsh: Actually, we have sponsors around the world, such famous
companies as Coca Cola. They are very interested in the event and tens of
companies from China and overseas are expecting to participate. I think we have
no funding problems.
4. Shanghai Television Station News Channel: We know that the event will be
held in Asia and China for the first time. Besides the emblem, theme and
promotion video, there is much other preparatory work to do. There is yet some
time before the event, can you tell me, Mayor Zhou, what is Shanghai lacking as
yet? And what is the preparatory work that must still be done in the coming
couple of years?
Zhou Taitong (Shanghai Vice Mayor and also director of the organizing
committee): We are three years from the 2007 Special Olympics. I think to hold a
sports event, it is very important to have enough funds, athletes, equipment,
facilities, sites and of course a collection of professional designers with
veteran experience. Based on Shanghai's capabilities and economic situation, it
is not difficult to hold a global sports event with about 10,000 participants.
However, the things we are in great need of now are understanding and the
participation of the whole society. The local public's recognition, awareness
and participation are not enough. Therefore, what we are in urgent need of doing
is to publicize the meaning and guiding ideology for holding the 2007 Special
Olympic Games.
Compared with the requirements of the Special Olympics International for
Shanghai, our guiding ideologies have both the same and different points:
Special Olympics International (SOI) expects to hold the event in developing
countries to increase their reputation. The previous ten events were all held in
the United States and the 11th was held in Ireland. SOI thinks it cannot
represent the global mentally retarded, as more mentally-retarded people are in
developing countries. Shanghai, a fast-growing city in a developing country, is
considered qualified for holding the event and it will have a different impact
from those held in US and Ireland. However, what we think is more than that:
holding the event can not only enlarge our global influence, but enhance the
development of Chinese human rights, popularize the humanitarian spirit, and
make our society more civilized.
In the next three years, we must focus on fund-raising and skill training.
There will be all together 18 sports events in the 2007 games, but China only
has participants for seven or eight events. China has a low standard for the
Special Olympics, and we will encourage more mentally-retarded people to
participate in the event in the next three years. Shanghai has about 70,000 or
80,000 mentally-retarded people, and our goal is to help at least 50,000 people
leave their families to participate in one of the sports events after
eight-months of basic training. If they can participate in the sports events
they are interested in, and be in together with normal people, our goal for
holding the event will be realized. We will prepare for the site construction,
fund-raising and sports event training. Our volunteers for the event will not
serve only once, but for many years. Above all, our most important task is to
increase social awareness.