Launched on January, 1st, 2008, the service based in Shanghai, under the Shanghai Media Group. International Channel Shanghai is an international television ICS reaches 4.4 million families in Shanghai through the cable network, IPTV, and also broadband TV. It broadcasts 19 hours continuously everyday, 7.5 of which is original programing. All are in English or Japanese, along with Chinese subtitles. 8 formats are covered: news, information, fashion, entertainment, family, sports, talk shows and foreign TV shows and movies. ICS holds the weight of becoming the major information provider for all English- and Japanese-speaking viewers in Shanghai.