The one-year-old International Channel Shanghai (ICS) is cooperating with Microsoft MSN to release a new generation of“ICS-Live Robot.”This messenger service is based on traditional MSN translation programs, with two-way English and Chinese translation functionality. As of now, users only have to add“ICS-Live Robot”to their MSN Messenger contact list (E-mail address: en-cn@hotmail.com). You can use the program without installation or using up precious hard drive memory. The wide vocabulary makes it extremely convenient for English learners. You can study English while chatting on the Internet. The program is suitable for students, white-collar workers and businessmen needing a way to quickly check new words. Special TV elements of ICS are fully incorporated in the service. Users can be immediately informed of all the information released by ICS by simply typing the name of the show or the host. Once using the“ICS-Live Robot”, you have full access to the latest previews, introductions and highlights of ICS programs. At the same time, users can watch ICS programs online through the video connection network.

ICS and SMGBB are also jointly promoting a new item, ICS miniBBTV specially prepared for English fans. It combines the advantages of TV and the Internet, providing new entertainment though online video. You can enjoy ICS as soon as you install this miniBBTV on your computer (directly login in ICS official website: www.icshanghai.com or SMGBB official website: www.smgbbtv.com, click to download). The convenient and smooth video program will never fail you whether you are at home or in your office. English fans can surf in this English world while learning. Moreover, the ICS miniBBTV is convenient to operate. When you open the ICS miniBBTV, you can still operate other programs. The left and right keys will control the volume of the video, and the space key will play and pause the flow. The mouse wheel can also be used to zoom in and out, and the F11 button will automatically close your ICS miniBBTV. The situation made people feels like the same function that displayed by the remote control. It provided people with a better feeling of watching TV.

With such rapid technological development, the access and demand for tools combining study, life and entertainment are constantly changing. Aiming at more detailed market demands, the“ICS-Live Robot”and ICS miniBBTV to be released on the one-year anniversary of ICS not only satisfy diverse media consumption needs but also indicate the newly born international channel’s focus on new applications of different kinds of media. Furthermore, it tightly combines its own products with changeable media technology. To sum up, this is the best way to make ICS one of the best brands in Chinese international channels.

November 28, 2008 ICS