Artistic rendition of the Aurora Pavilion.

Chinese jade culture will be the centerpiece of the Taiwan-based Aurora Group's corporate pavilion in the World Expo 2010, Aurora chairman, Chen Yongtai, said today as the company signed a participation contract with organizers.

The 3,000-square-meter Aurora Pavilion will be shaped like a globe and will stand on the Puxi side of the Expo site.

Artistic rendition of the Aurora Pavilion.

The Aurora Group, the leading manufacturer office equipment in Taiwan, is committed to collecting cultural artefacts, especially jade.

The company has set up a jade museum in Shanghai's Pudong New Area.

The expo exhibition will show how ancient culture can blend with modern life, said Chen. Aurora's participation will also push for the development of creative industries across the Strait.

The group confirmed it would participate in Shanghai Expo in January. It is the second company to sign a participation contract.