9. E-hongbao (cash-stuffed red envelope)

E-hongbao became popular during Spring Festival when users of WeChat started sending money to their friends. It is a very successful example of marketing, and also a mobile payment innovation. Before E-hongbao, mobile payments just transplanted offline payments to mobile devices. But E-hongbao is a new and unique way to pay using mobile devices. More and more people began to know about mobile payments after this.

－Li Ye, a mobile payment analyst with Analysys International