"So the question is…" is derived from the advertising of Lanxiang Vocational school. In October, Zhang Le, a member of NetEase comment zone, deliberately commented with a long story in a news thread. At the end of the story there would be a sentence: So the question is: which is the strongest in Excavator Technology? Then after the screenshots of the thread was posted to the microblogging and friends circle, it has been widely reproduced, which makes the ad of Lanxiang popular again.

“那么问题来了”，最早就是来源于蓝翔高级技工学校的广告。2014年10月，网易评论区的会员张乐，刻意在一个新闻跟帖发表留言，这些留言大多是一个很长的故事，但是在故事的结尾都会来上一句，那么问题来了，挖掘机技术到底哪家强？而后跟帖的截图被发布到微博和朋友圈之后，得到了广泛的转载，让蓝翔广告又火了一把。