As it is less than 100 days left before the opening of the delayed Union of European Football Associations (UEFA) Euro 2020 football tournament, Tiktok, the famous Chinese video sharing app company, announced that it has become the official partner of this tournament. UEFA also opened an account on the app to share wonderful competitions with football fans in China.

Themed challenges and content in augmented reality (AR) technology will be launched on Tik Tok when the competition is being held from June 11 to July 11. Videos showing the latest activities of the star teams as well as previous tournaments will be shared on the UEFA account.

Although the competition has been delayed until June 2021, it is still named "2020 UEFA Euro". To commemorate the 60th anniversary of its birth, the 2020 event will be held in 12 European cities for the first time.

Besides watching football game excerpts, fans can also interact online through Tik Tok with stars like Neymar, Muller, and Lewandowski.