As a regular of the China International Import Expo (CIIE) with its health businesses, Fosun Group, a Chinese conglomerate, is to participate in this year’s event with its subsidiary overseas consumer brands exposed in the quality life section for the first time.

The brands, covering jewelry, cosmetics and travel, will take part in CIIE in the “Fosun Happiness” booth.

For example, Israeli treasured skin care brand AHAVA will display its Dead Sea series products and interact with visitors to experience the skin care effects of Dead Sea minerals. A new product will also premiere on-site. Wei beauty, an American herbal skincare brand combining Traditional Chinese Medicine with western technology will display its wares at this grand event for the first time.

Clothing brands like French high-end fashion brand LANVIN, Austrian high-end brand Wolford and American haute couture brand St. John will also make their debuts at the CIIE in the “Fosun Happiness” section.