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Domestic digital camera industry faces pressure to survive
7/7/2003 17:53


The growing imports of foreign digital cameras have put great pressure on domestic digital camera industry to survive, the Youth Post reported today.
According to statistics, 200,000 foreign cameras were imported to Shanghai in the first five months of the year, an increase of 15 times from a year before, with 194,000 digital cameras, 53 times as many as the previous year.
Digital cameras have accounted for 97 percent of the total camera imports from January to May this year, soaring by 68 percentage points from a year before.
A total of 3.93 million domestic cameras were exported via Shanghai port in the first five months of the year, up 24.3 percent from a year before, but more than 90 percent of exported goods were Original Equipment Manufacturing (OEM) products for foreign brands.
Domestic digital camera manufacturers, lack in key technology, mainly claimed the low-end of domestic market, with most exported cameras having no more than three million pixels. However, imported foreign digital cameras have boasted five million, six million and even more than 10 million pixels, claiming mid and high-end of domestic market.
More than 90 percent of the top 15 digital camera brands favored by domestic consumers in the first quarter of the year are foreign brands.
Domestic digital camera producers cannot win the battle unless they own key technology, said an industry analyst.





 Wendy Zhang/ Shanghai Daily news